During my time at We Are Social Sport, I helped play a role in a team that produced both genre re-defining and world-leading content & marketing across Adidas football, tennis, running categories

 Adidas Football | Pogba x Stormzy

Football transfers will never be the same again; To announce Paul Pogba making his return to Manchester Utd, Adidas briefed us to create online heat around the moment by colliding the world of sport and pop-culture. The result was an internet-breaking campaign featuring UK grime artist Stormzy that had international attention and cultural acclaim. My role was as lead stills producer.

Adidas Football | The Predator Relaunch with David Beckham

The return of a Legend; to bring back the iconic Predator, Adidas tasked us to produce a campaign focused on David Beckham to highlight the history and progression of the franchise throughout the years in the build up to dropping newly imagined version of the classic footwear. My role was as lead photographer.

Adidas Football | Nemeziz Launch

Adidas Running | UltraBoost RUN Berlin

Tango Squad FC

To demonstrate it’s connection with grass-roots footballers, Adidas commissioned us to bring together some of the best un-tapped footballing talent from across Europe to create Tango Squad F.C. We followed the squad on their respective journeys from 5-a-side localised tournaments through to an international tour whereby they got to meet their footballing icons at some of the top level clubs. My role was as documentary photographer for the campaign.

Adidas Tennis x Y3

To celebrate the launch of Adidas’ Y-3 collection of Tennis apparel we travelled out to Palm Springs to shoot the collection in the brands signature style with some of the best sporting talent on the scene. My role was as lead photographer for the campaign.

Adidas Football | Never Follow Campaign

Adidas Running | DPR Berlin

Berlin is a city synonymous with running and for this campaign we took over the night with a community-focused event and shoot featuring some of Adidas’ most elite runners. My role in the campaign was lead photographer.

Adidas Football | Product Drops

Over a number of years we helped Adidas solidify it’s place at the top for product drops and launches, combining talent and style. My role was as photographer for this content.

UCL Final 2017 | Gareth Bale

When the Campions League Final was set to make it’s return to Cardiff we teamed up with Real Madrid F.C’s star frontman Gareth Bale to capture content in the build up to the event. My role was as photographer.

COLD.RDY | Laviai Nielsen

Content shoot working with the GB 400m sprinter to promote every-season training with the adidas COLD.RDY apparel