I Train To
I TRAIN TO | WIT FITNESS
ROLE: Production Manager + Producer
Training is for EVERYbody;
Was the insight behind the WIT brand campaign for 2021, we invited representatives from across the brand including athletes, staff & members to tell us their ‘I Train To..’ stories.
This brand message was supplemented by a collection of apparel tailored to fit everyone and captured the essence of what makes WIT Fitness unique, the people.
The campaign rolled out across all key touch points for six weeks and delivered a rise in sales of core WIT range week on week.
My role in this campaign was wide reaching but most notably involved coordination of 25 athletes through production of assets in 6 hours into delivery of bespoke edits and imagery for all parties in line with the campaign narrative and visual identity.
