Strong is Beautiful; the insight behind the campaign which set out to challenge perceptions of female beauty within sport & fitness.
ROLE: Production Management + Photography
This campaign, 10 months in the making followed the journey of creating a collection of apparel that inspires and enables women to perform at their best, from inception through to launch.
To launch the collection we hosted a one of its kind fitness catwalk runway, presented by Sara herself and modelled by a host of our most inspirational female ambassadors connected with the brand.
