We brought together marquee athletes from across both brands to showcase the limited edition product in a cross-continent production spanning L.A, Ireland, Iceland & the UK. Firmly placing the Puma Fuse 2 in the spotlight of the functional training community.
The campaign was sustained through multiple WIT trials classes whereby the community could try the product first-hand coupled with detailed reviews, athlete UGC, featured collections, product information pages online, PR features and social content.
