WIT FITNESS TAKES ON BERLIN

The European 2023 CrossFit Semi Finals took place in Berlin and as event sponsors WIT FITNESS made it’s mark on the city.

This was done through a combination of marketing tactics from fly-postering of popular transit routes and tourist hubs, event hype moments and apparel drops, local activations as well as digital city guides, event coverage and athlete wins captured live and pushed on social channels.

ROLE: PRODUCTION MANAGER + ART DIRECTOR