Stop Searching Start Anytime
Stop Searching Start Anytime - Brand Campaign
ROLE: Brand Creative Lead
For the Anytime Fitness UK & Ireland 2026 January campaign, we focused on the reluctance to take action before joining a gym. This human truth that potential members go first to their search bar lookign for answers gave us the mechanic to encourage people to STOP SEARCHING and START ANYTIME as our professional coaches and staff are here to support you on your fitness journey and answer your questions.
Working in collaboration with our creative partner agency, I led the delivery of a campaign that exceeded targets for driving potential members into clubs. The network was equipped with a comprehensive suite of online, in-club, and local marketing assets to support activation.
The creative direction was inspired by the modular Apple Glass interface, selected to reinforce the search-led messaging at the core of the campaign. The campaign launched across 180+ gyms, achieving high adoption and overwhelmingly positive network feedback.
